When universities talk about strategy, conversations often gravitate towards vision, ambition, and competitive positioning. Yet behind every successful strategy lies something quieter, more foundational. It's the ability to understand, trust, and use data with confidence.

With strategic foundations in place, UK higher education providers can turn their attention to how digital transformation is experienced in practice. This second insight builds on the principles outlined in part one of this series and focuses on redesigning end-to-end user journeys, developing organisational readiness, managing risk, and applying AI where it delivers tangible value. Together, these elements enable sustainable, phased transformation that improves both efficien

UK HE providers are operating in an environment of heightened competition, rising expectations, and increasing regulatory complexity. While AI, automation, and cloud technologies promise significant gains, their value can only be realised when institutions put the right strategic and technical foundations in place. The first of this two-part insight series focuses on the strategic prerequisites for digital transformation.

The universities making real progress are not those with the most polished strategies, but those that use strategy as a working discipline. In these institutions, strategy shows up in how money is allocated, how performance is measured, how data informs decision-making, and how leadership is held accountable.

Despite constant evolution, many institutions remain constrained by governance structures designed for circumstances that were perhaps once more predictable. This is what I call the governance paradox: structures created to ensure institutional continuity later become obstacles to necessary transformation.

Hiring freezes and voluntary severance schemes have become familiar, if uncomfortable, tools in the sector’s financial toolkit. But before resorting to measures that affect staff livelihoods and academic quality, responsible institutions are looking for other levers to pull. One of the most powerful and often overlooked of these is the non-pay (or discretionary spend) review.

Our experience of supporting multiple universities with a discretionary spend review process suggests that bringing in independent expertise is a pragmatic and strategic choice that can unlock millions in savings, strengthen institutional collaboration, and lay the groundwork for lasting cultural change.

Strive Higher’s latest sector insights report, Highlighting innovation in our sector, reveals how UK universities are creatively tackling today’s biggest challenges – from transforming services and reimagining experiences to reshaping culture and developing future talent.

Our first sector insights report examines the role of innovation within the regulatory framework for English HEIs. Using the institutional capabilities required to respond to regulatory change as a lens, we examine the relationship between regulation and innovation within this part of the sector.

With the regulatory burden increasing and institutional expectations rising, the resulting data skills gap is becoming critical for UK universities. Writing for WonkHE, Sophie Crouchman and Laura Jackson reflect on helping professional services become more data confident.

Innovation theatre is activity that looks like innovation, but doesn’t create lasting transformation. And it costs the sector a lot, not just in wasted time and resources, but in damaged trust, change fatigue, and missed opportunities for genuine innovation.

Research-intensive universities face growing pressure to ensure their scholarly outputs remain accessible while retaining institutional control over publication rights. Effective open access policies with rights retention mechanisms enable institutions to comply with funder requirements, support long-term preservation, and maximise research impact.

In this fast-paced world with increasing cost of living, advancements in technology, such as generative AI, and changing student expectations, is it time to consider how the student experience is changing, how far it might change and where our attention needs to focus?

We cannot think of AI in terms of efficiency alone. If adoption is transactional, we could lose the qualities that make higher education transformative: empathy, trust, and human connection. The real challenge is not whether to adopt AI, but how to integrate it in ways that amplify the human experience.

The Lifelong Learning Entitlement represents both opportunity and challenge. Success requires strategic thinking, operational excellence, and commitment to transformation. With the right preparation and support, institutions can position themselves as leaders in the evolving landscape of professional and lifelong learning, creating value for learners, employers, and their communities while building sustainable futures for their organisations.

The traditional hierarchical structures that have long characterised universities, with their clearly defined boundaries between academic and professional services, their departmental silos, and their established power dynamics, are increasingly proving to be barriers rather than enablers of innovation. Successful HE leadership recognises this reality and actively work to create more permeable, collaborative environments where innovation can flourish.

The most impactful innovations in higher education share a common foundation: they start with genuine understanding of user experiences rather than predetermined solutions. This shift from assumption-driven to user-centred innovation isn't just good practice—it's becoming essential for universities navigating an increasingly complex landscape of funding pressures, changing demographics, and evolving expectations.

A clear operating model serves as the organisational blueprint that translates strategic vision into actionable structures, accountabilities, and processes, enabling teams to work cohesively toward shared objectives while optimising resource allocation and decision-making capabilities.

Developing a robust strategy is crucial during major institutional change to ensure a clear direction and cohesive vision. It allows organisations to align goals, resources, and efforts effectively. Engaging all stakeholders in the strategy development process is essential, enabling diverse perspectives to be considered, fostering a sense of ownership and commitment to shared goals.

Taking the time to collectively articulate and embed shared values, beliefs and behaviours can positively impact business outcomes.