
Our team
We are an agile specialised team, united by our shared values of curiosity, courage and capacity-building.
By bringing together people with diverse expertise, we provide you with a blend of world-class consulting and nuanced sector expertise. This enables us to deliver exceptional strategies within the higher education sector to deliver immediate impact.
In all our engagements, we commit to collaborating with our clients to ensure that they receive the right balance of support and challenge. We provide them with repeatable tools that they are free to use after our engagement has concluded. Our faith in our client builds their own confidence and ambition. From the outset, we work to ensure that the client maintains ownership of their programme of work and, as our work with them comes to a close, are empowered to lead the rest of their own journey with renewed clarity and commitment.
Meet the people who can help your organisation navigate change, enhance performance, and create positive influence.
Juliet is the Founding Partner of Strive Higher, which she launched in 2012. She is an experienced project director who provides consulting services within the HE sector specifically with a proven track record of leading significant university wide transformation projects.
Associate: Coach
Key capabilities:
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Culture diagnostics
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Leadership & talent
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Transformation & implementation
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Strategic resourcing

Juliet Szabo-Merridew
Founding Partner
Laura leads our operations across Strive Higher. She partners across the team and with our clients to ensure that we have all the necessary structures and plans in place for us to work together effectively based on a shared understanding of our mutual commitments.
Associate: Coach
Key capabilities:​
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Project planning & management
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Strategic resourcing
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Communications & client engagement
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Talent management

Laura Wetherall
Assistant Director Operations
Nicky is a skilled relationship builder who can quickly create a sense of shared purpose and trust. She works effectively with clients identifying their strengths and surfacing issues in pursuit of delivering culture change. Nicky is experienced in designing strategies to maximise inclusion, collaboration and organisational performance.
Associate: Coach
Key capabilities:
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Strategy development and alignment
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Organisational culture change
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Stakeholder engagement
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Team building and collaboration

Nicola Parkes
Senior Consultant
Alice is a Consultant and Senior Projects Coordinator for Strive Higher. She brings two decades of experience to the role, combining the ability to quickly and intuitively understand the needs of clients with clearly and effectively managing and communicating solutions.
Associate: Coach
Key capabilities:
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Client Experience
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Continuous Improvement
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Role Architecture
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Research and Analysis

Alice Wrigley
Associate: Consultant & Senior Project & Engagement Co-ordinator
Joelle is a highly experienced, personable and versatile Change and Transformation practitioner with an excellent track record of delivering programmes across a wide variety of environments in the Higher Education sector. 
Associate: Coach
Key capabilities:​
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People change management
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Organisation design
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Communications and engagement
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Transformation and implementation

Joelle Burford
Associate: Principal Consultant
James is a student recruitment, marketing and admissions specialist with 30+ years in HE, including 15 at Director level. A Fellow of the Chartered Institute of Marketing (FCIM), he advises The Complete University Guide and is a specialist in campaigns, admissions, brand, rankings and recruitment strategy.
Associate: Coach
Key capabilities:
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Marketing, student recruitment and admissions strategy
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End to end student journey
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Rankings, metrics and league tables
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UK and international team structures

James Seymour
Associate: Principal Consultant
​Sam is a values-led interim leader and coach with extensive experience in Higher Education, and a background in arts and heritage sectors. She supports organisations to develop institutional strategy, grow sustainable income streams, and build resilient inclusive cultures.
Associate: Coach
Key capabilities:
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Institutional strategy
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Developing sustainable enterprise income streams
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Public and civic engagement
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Coaching senior leaders

Sam Henney
Associate: Principal Consultant &
Executive Coach
Sara is an experienced academic and senior higher education leader. She has led structural and cultural change programmes, working with both academic and professional teams. Sara has a particular interest in leadership development, and has collaborated with professional bodies as a trainer, facilitator and mentor. ​
Associate: Coach
Key capabilities:​
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Institutional and academic strategy
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Change management
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Academic processes and policy review and enhancement
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Team and leadership assessment and development

Sara Spear
Associate: Principal Consultant &
Executive Coach
Kat is an academic with extensive experience of working in HE, gained through international research and creative arts projects. She specialises in facilitating creative arts encounters for diverse stakeholders to develop shared values and cultures and embed strategic change.
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Associate: Coach
Key capabilities:
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Transformation and implementation
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Student and staff engagement
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Empathetic facilitation
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Innovative teaching methods
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Kat Low
Associate: Senior Consultant &
Executive Coach
Monica brings extensive experience in financial management, project delivery, and operational support across complex, multi-stakeholder environments. She delivers practical, insight-driven solutions that support organisational efficiency, governance, and strategic decision-making.
Associate: Coach
Key capabilities:​
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Budgeting, financial reporting & forecasting
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Data analysis & financial visualisation
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Governance, policy & compliance oversight
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Strategic project delivery & transformation
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Monica Wolff
Associate: Senior Consultant
With more than 25 years international experience in facilitation and coaching; education, learning and organizational development are at the core of Helen’s career. She partners on the design and delivery of leadership and coaching programs to drive transformational change.
Associate: Coach
Key capabilities:​
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Leadership and Team Coach
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Adaptive Leadership
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Presence and Impact Development
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Learning design and facilitation

Helen van Ameyde
Associate: Senior Facilitator and
Executive Coach
Rhiannon brings extensive experience in digital transformation and implementation in Higher Education. Rhiannon is collaborative and results-oriented, with a proven ability to drive positive change through delivering practical solutions and fostering sustainable capability building within organisations.
Associate: Coach
Key capabilities:
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Digital strategy and implementation
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Digital design and systems
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Complex problem solving
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Capability development
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Rhiannon Davies
Associate: Consultant
Michelle is a Performance and Leadership Coach with over 20 years’ experience. She has held senior leadership positions with a proven track record in driving performance whilst simultaneously improving employee engagement. Michelle coaches individuals and teams to fulfil their potential.
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Associate: Coach
Key capabilities
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Leadership development
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Executive coaching
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Personal and professional development
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Employee engagement
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Michelle Lawton
Associate: Executive Coach
Nita’s career has spanned the BBC, local government and housing in Diversity and Inclusion, HR and Corporate management. As a coach she brings curiosity, deep listening and a safe space for those she works with. She employs a number of assessments, including the Intercultural Development Inventory.
Associate: Coach
Key capabilities:​
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Inclusive leadership
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Executive coaching
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Equity, Diversity and Inclusion
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Psychometric assessments

Nita Sharma
Associate: Executive Coach
​Daniel is CEO of Strive Higher, which he joined in December 2021. A proven senior HE leader, having held executive level roles directing strategy and people transformation programmes.
Associate: Coach
Key capabilities:
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HE policy & practice
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Strategy alignment
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Organisational performance
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Transformation & implementation

Daniel Snowden
CEO
Emma is a digital leader who works collaboratively to deliver positive change. She brings comprehensive skills and experience in transformation and change in both Higher Education and Government sectors. She has extensive experience across digital strategy, transformation and delivery, always putting user centred design at the heart.
Associate: Coach
Key capabilities:​
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Technology architecture, design and systems
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Transformation and implementation
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Complex problem solving
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Cultural change

Emma Bayne
Principal Consultant
Liisa uses her exceptional project support skills to ensure projects run to time and quality and stakeholders are engaged well throughout. She brings extensive HE experience and draws from her background in developing people and organisations.
Associate: Coach
Key capabilities:
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Client engagement
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Continuous improvement
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Process mapping
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System implementation

Liisa O’Brien
Senior Project & Engagement Co-ordinator
Claire brings a collaborative, people focussed approach to this role, with a wealth of experience in complex problem solving and streamlining processes, across various student facing services.
Associate: Coach
Key skills:
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Stakeholder engagement and communications
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Complex problem solving
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Delivering change and transformation
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Process improvement

Claire Montgomery
Associate: Consultant
Ben brings extensive experience in sector best practice and enhancement. A skilled relationship builder, Ben quickly identifies process improvements. He is a student-centred leader who translates strategy into action, drawing on personal experiences of university life and his previous role as Chair of the Academic Registrars’ Council (ARC).
Associate: Coach
Key capabilities:
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HE Regulations & Policy
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Ed Tech implementation
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University administration structures & design
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Students’ Union relationships & partnerships
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Ben Rogers
Associate: Principal Consultant
Sarah is an expert in workplace innovation and experienced in partnership development and stakeholder engagement. Drawing on her research background, she supports organisations to create evidence-based responses to workforce challenges and is adept at bringing people on board and co-designing solutions. 
Associate: Coach
Key capabilities:
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Work design and innovation for inclusion and wellbeing
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Training and facilitation
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Strategic partnership building
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Knowledge mobilisation for social impact
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Sarah Dauncey
Associate: Principal Consultant
Keri is an experienced consultant and executive coach specializing in culture change, leadership development and coaching. She brings expertise from her MSc in Educational Psychology, diploma in Executive Coaching and over 10 years’ experience consulting with both public and private sector organisations.
Associate: Coach
Key capabilities:
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Culture Change
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Leadership Assessment and Development
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Behaviour Change
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Executive Coaching

Keri Link
Associate: Principal Consultant &
Executive Coach
Anna is a skilled and experienced leadership coach and organisational development consultant. She combines a background in public sector management with experience supporting transformation & people development programmes in HE settings. Anna brings exceptional listening & analytical skills along with a laser focus on outcomes.
Associate: Coach
Key capabilities:​
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Leadership development
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Staff engagement
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Organisational change
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Executive coaching

Anna Sanders
Associate: Senior Consultant &
Executive Coach
Sarah is a leadership coach, facilitator and organisational development consultant. Her background spans the public, private and not-for-profit sectors including working in HE in OD and research roles. She is particularly skilled in helping leaders navigate change and ambiguity authentically.
Associate: Coach
Key capabilities:
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Executive coaching
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Group facilitation
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Leadership/people development
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Staff engagement
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Sarah Acton
Associate: Senior Consultant &
Executive Coach
María is a values-driven coach and accomplished consultant with over 20 years' experience as a senior leader. She has supported founders, executives and new leaders to lead with authenticity and perform at their best. As a consultant, she has delivered projects focussed on strategic alignment and systems improvement.
Associate: Coach
Key capabilities: ​
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Leadership coach
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Scaling up strategies
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Stakeholder management
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OKR framework implementation
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Maria Quevedo
Associate: Senior Consultant &
Executive Coach
Lee has extensive experience across Higher Education, non-profit, and commercial sectors. She specialises in leadership and management development, team collaboration, and consultancy/business partnering skills. Her key areas of expertise include Business Psychology, Emotional Intelligence, and Workplace Behaviour.
Associate: Coach
Key capabilities:
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Learning design
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Facilitation
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Psychometric assessment
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Digital Learning
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Lee McDonald
Associate: Senior Facilitator
Emma has built a successful career in HR and leading operations team in high-growth technology businesses. As a qualified coach, Emma uses her intuition and energy to encourage a new perspective and insight, working with leaders and managers to take meaningful action that is practical and applicable within the workplace.
Associate: Coach
Key capabilities:
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Leadership Coaching
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Employee Engagement
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Project Management
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Operational Design and Experience

Emma Bolger
Associate: Executive Coach
​Soo Yee is a former international Executive Director in Financial Services. She has deep insights on business development and strategy. She has shaped, overseen and implemented multi-year international transformation programmes, including digital transformation. She brings a unique blend of transformative coaching, agile and design thinking principles to support leaders lead change with authenticity and impact.
Associate: Coach
Key capabilities:​
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innovation & transformation
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executive leadership and executive coaching
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cultural agility and inclusion & diversity
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career transition and high potential talents

Soo Yee Leong
Associate: Executive Coach
Jenny is an experienced accredited coach who brings many years of senior leadership experience in Higher Education to her practice. She creates a confidential, judgment-free space for her clients, helping them gain fresh perspectives on complex issues and unlock their full potential.
Associate: Coach
Key capabilities:​
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Leadership development
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Organisational culture change
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Leading change in complex environments
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Team building and collaboration

Jenny Jenkin
Associate: Executive Coach
John leads on the delivery of Strive Higher’s strategic partnerships strategy as we establish new partnerships, products and services that will help build capacity across the sector. He has extensive experience of developing and implementing strategic projects, supporting change programmes and project management.
Associate: Coach
Key capabilities:​
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Partnership development & engagement
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Strategic planning & implementation
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Portfolio development
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Project management

John Melton
Strategic Partnerships Portfolio Lead
Laura brings a wealth of skills and experience leading university data strategy and governance improvement initiatives. Pragmatic, pace setting and solutions- focussed, Laura can navigate the most complex and pressing data strategy and governance challenges with confidence and clarity.
Associate: Coach
Key capabilities:
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Data strategy & governance improvements
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Academic portfolio size & shape
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Delivering change and transformation
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Complex problem solving in HE

Laura Jackson
Principal Consultant
​Allie leverages over a decade of administrative expertise to ensure seamless project delivery and client engagement. With a solution-focused mindset, exceptional organisational skills, and a commitment to excellence, she supports high-quality outcomes across Strive Higher projects.
Associate: Coach
Key capabilities:
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Project coordination and delivery
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Stakeholder engagement and relationship management
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Process optimisation and problem-solving
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Coordination and support expertise

Allie Chen
Senior Project & Engagement Co-ordinator
Melody is a digital specialist with extensive experience in Higher Education. She focuses on delivering streamlined, user-led solutions through smart use of technology. Her work blends practical innovation with hands-on implementation to improve services and outcomes.
Associate: Coach
Key capabilities:
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Intelligent automation design & delivery
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Process review & optimisation
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User-centred software implementation
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Technology-enabled service improvement
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Melody Askari
Associate: Principal Consultant
Ailsa brings over 30 years’ experience in the higher education sector spanning all UK jurisdictions with extensive international links. She helps institutions positively impact what they value most, navigate regulatory requirements, and create imaginative approaches to engaging students and staff.
Associate: Coach
Key capabilities:
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Mentoring staff especially those new to role or keen for promotion
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Curating and facilitating meetings and events
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Evaluating & designing coherent policies to meet internal and external drivers
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Supporting people to solve complex challenges

Ailsa Crum
Associate: Principal Consultant
Emma has led communications and engagement at 3 UK universities. She specialises in change, crisis and research communications, reputation management, stakeholder engagement strategy, and helping universities tell compelling stories that demonstrate their public value and build trust.
Associate: Coach
Key capabilities:
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Reputation governance and crisis communications
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Change and internal communications and engagement
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Media relations and external engagement
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Brand and research storytelling

Emma Smith
Associate: Principal Consultant
Andy is an Organisational Behaviour Specialist with vast expertise in culture transformation projects within the education sector. Andy has accrued over 20 years' experience developing organisations, individuals, and teams from the inside helping them transform their culture in line with their strategic ambitions.
Associate: Coach
Key capabilities:
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Behaviour framework development
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Workshop/focus group facilitation
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Change readiness assessment
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Training & people development

Andy Brett
Associate: Principal Consultant &
Executive Coach
Iveta is an experienced professional development coach. She brings extensive knowledge of the academic research environment and a deep understanding of the challenges researchers and other professionals in Higher Education face.
Associate: Coach
Key capabilities:​
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Research career development
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Culturally sensitive & impactful coaching
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Boosting confidence & work/life balance
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Enhancing research integrity & culture

Iveta Simera
Associate: Senior Consultant &
Executive Coach
Clive has a detailed understanding of the innovation, research and training landscape in the UK. Throughout his work in both public and private sector, he has established a successful track record of strategic change, research funding and change management projects.
Associate: Coach
Key capabilities:​
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Management of large-scale research programmes
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Organisational change
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Strategy development and delivery
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Leadership, design and delivery of services

Clive Hayter
Associate: Senior Consultant
Michelle has over 30 years' experience of leading teams in the commercial sector where she held senior leadership positions. During her career, Michelle successfully worked with leaders to define, implement and embed global and sustainable change programmes that delivered ambitious strategic targets.
Associate: Coach
Key capabilities:​
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Service Design
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Executive coach
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Project and Programme Management
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Change management

Michelle Cotter
Associate: Senior Consultant &
Executive Coach
Juliet is a dynamic people development specialist and leadership coach with 20 years of experience spanning higher education, public, and private sectors in the UK and abroad. Leveraging cutting-edge coaching and development techniques, Juliet helps clients achieve their leadership goals and make lasting, positive changes.
Associate: Coach
Key Capabilities
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Executive Coaching
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Organisational learning development
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Talent development
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Leadership & team development
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Learning design & facilitation

Juliet Lambe
Associate: Senior Facilitator &
Executive Coach

Frances Hall
Associate: Executive Coach
Clare is a leadership coach with long experience in Higher Education, mostly in academic leadership. Her particular skills are in helping people do their best thinking, whether solving complex problems, making difficult decisions, understanding ambiguous situations or considering their personal development.
Associate: Coach
Key capabilities:​
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Person-centred coaching
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Thinking partnership
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Personal and professional development
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Group facilitation

Clare Wakeham
Associate: Executive Coach
Sarah has more than 25 years' experience working for academic and corporate organisations in Organisation/People and Strategy Development. As an Executive Coach, she has experience of working with leaders in Higher Education including new Heads of School, Deans and Vice Presidents who appreciate her supportive and focused approach.
Associate: Coach
Key capabilities:
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Executive Coaching
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Leadership Development
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Organisational Development and Strategy Development
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Improving confidence and dealing with Overwhelm

Sarah Teagle
Associate: Executive Coach

