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Types of Coaching and Their Benefits for Individuals and Organisations

By John Melton, Strategic Partnerships Portfolio Lead / 11 July 2024

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What is Coaching?

Coaching is a structured, time-bound process aimed at enhancing an individual’s performance, often in a specific area. Coaches are trained professionals who use a non-directive, questioning approach to facilitate self-discovery, goal setting, and achievement. A coaching engagement is typically short-term (over a period of weeks or months), focusing on immediate issues and skills development.

Types of Coaching

Coaching comes in various forms, each designed to meet specific needs. Understanding the different types can help individuals and organisations leverage these tools effectively. The table below details four common types of coaching and their respective advantages:

Table outlining four common types of coaching and their respective advantages

Coaching for Success

Each type of coaching offers unique benefits tailored to different contexts and needs. By understanding and leveraging these coaching types, individuals can achieve their personal and professional goals, while organisations can foster a culture of continuous improvement and excellence.

If you’re interested in having a conversation with us about our coaching offers, get in touch.  


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